Increase Visibility With App Store Optimization
Search within app stores themselves is actually the most important method for app discovery. App Store Optimization is the process of optimizing your app store listing so that your app shows up higher in the search results. App Store Optimization is meant to drive more traffic and ultimately more downloads by increasing visibility which will help you get noticed by editors. Keywords should be strategically placed throughout various sections of your app listing. The title of your listing should also include your main keywords. However, you should find a balance between including keywords and keeping your title succinct.
. Design a Creative Icon
Your icon should be distinct, enticing, and memorable. It’s the first thing people see when searching for your app in the App Store. An icon is demonstrative of what your app does. In order to increase the click-through rate to your App Store page, you must design an icon that stands out among a sea of competitors. Consider making your icon vibrant and use contrasting colors.
When people are deciding to download an app or not, one of the first things they look at is the app’s ratings. A safe spot is to maintain a 4.5 rating or higher. Just like users, Apple editors have the same decision-making process when they’re looking to feature an app. It’s important to remember that Apple is always thinking about profit. They are more likely to feature an app that is doing well than one that is suffering. Although ratings are hard to control, it all comes down to user satisfaction. A good user experience and a useful app will often amount to high ratings and positive reviews.