Does Link Building Work for Everyone?

The short answer is no. If your site is poorly optimized or has bad content, links may not make any difference.

An onsite technical audit should be performed to ensure the website is a good candidate for link building. You should also know beforehand which keywords you want to rank for and ensure you have pages that truly deserve to rank.

All of the links in the world won’t help your website perform well if your pages don’t answer searcher intent.

Another important ingredient in link building campaigns is “linkable assets.” A linkable asset is a page or piece of content that is informational, non-promotional in nature, and provides demonstrable value those who might click on it. This can be content, images, resources, and more.

The goal is to have pages that serve as a valuable resource to your audience, which other websites in your niche will be willing to link to.

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