Off-Page SEO Techniques You Need to Use Right Now

Everyone wants to see their website rank higher in Search Engine Results Pages (SERP) for search engines like Google, Bing, and Yahoo. There are 2 key ways to improve where your site ends up on results pages: on-page SEO and off-page SEO. 

Off-page SEO refers to all the things you can do outside of your website to help you improve SERP position: , forums, influencer outreach, and, to name a few.

In laymen terms, off-page SEO helps search engines understand what others think about your product, services, or website. Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher.

Off-page SEO isn’t just about getting a link to your site from just anyone; it’s about getting a link to your site from the right one. And, you want to make sure that you’re getting the “link juice” from the backlink too.

Link juice is only passed along in do-follow backlinks. This type of backlink is like the source site is acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority.

The other type of backlink is a do-follow backlink. These are just links that don’t pass any authority from the source site to the linked site.

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